Frequently Asked Questions

General questions
What is AdwordsOnes?

AdwordsOnes is a digital marketing agency specializing in managing Google Ads accounts, optimizing sales funnels, and providing advanced analytics services to help businesses grow.

What is the performance-based pricing model?

In the performance-based pricing model, you only pay a commission on actual sales or leads generated through our Google Ads management. There are no upfront costs or fees; you only pay for results.

How do I know if my business qualifies for performance-based pricing?

We assess each business on a case-by-case basis. Please contact us for a consultation to determine if your business is eligible for our performance-based pricing model.

How does the Google Ads management process work?

Our process involves learning about your business, conducting research, creating a proposal, setting up and launching Google Ads campaigns, optimizing campaigns for maximum results, and providing continuous support and reporting.

What if I prefer to pay for clicks instead of a commission on sales?

We offer alternative pricing models, such as fixed cost-per-click, where you only pay for the clicks generated by your ads.

Who owns the Google Ads account?

You retain full ownership of your Google Ads account and data. If you choose to end our partnership, you can take your account and data with you.

What is advanced customer modeling?

Advanced customer modeling is a data-driven approach we use to create detailed profiles of your target audience. This helps us optimize your ads for better results, even for small or new businesses.

Who owns the Google Ads account?

You retain full ownership of your Google Ads account and data. If you choose to end our partnership, you can take your account and data with you.

Can you help with difficult products and markets?

Yes, we have experience navigating compliance challenges and restrictions for various products and markets, such as the financial, health, and political sectors.

Do you work with global clients and campaigns?

Yes, we work with clients worldwide and can help you expand your sales in local and international markets.

What is the benefit of migrating from Universal Analytics to GA4?

GA4 offers improved tracking, attribution, and user privacy features, which can enhance your digital marketing strategy.

How do you ensure user privacy?

We can use cookieless tracking technologies like SHA256 where necessary to maintain user privacy while providing powerful analytics with GA4 and GTM.

How do you optimize sales funnels?

We analyze and optimize each stage of the sales funnel, aligning your business objectives with digital marketing strategies to boost conversions and sales.

What if I have questions or need support?

We provide continuous support, and you can contact us anytime to discuss goals, strategies, or seasonal promotions.

How do I get started with AdwordsOnes?

Book a free consultation call with us to discuss your business needs and learn moreabout our services.

How long does it take to set up and launch a Google Ads campaign?

The setup and launch time varies based on your business needs and goals, but we strive to get your campaign up and running as quickly as possible.

How often will I receive reports on my Google Ads performance?

We provide monthly performance reports with line-by-line sales details for complete transparency.

How do you handle Google Ads costs?

For qualifying accounts, we handle all Google Ads costs, as Google invoices us directly.It's our financial information registered with Google, not yours.

Can I change my pricing model later on?

Yes, we can discuss and adjust your pricing model based on your evolving business needs.

What industries do you have experience working with?

We have experience working with various industries, including e-commerce, software, healthcare, finance, and more. Contact us to discuss your specific industry and needs.

How do you stay up-to-date with the latest digital marketing trends and technologies?

Our team continuously researches and learns about new developments in the digital marketing landscape to ensure our clients' campaigns remain competitive and compliant.

Can I pause or cancel my Google Ads campaigns at any time?

Yes, you can pause or cancel your campaigns at any time. However, we recommend discussing your concerns with us first, as we may be able to optimize your campaigns to better meet your goals.

How do you measure the success of my Google Ads campaigns?

We track key performance indicators (KPIs) such as conversions, return on ad spend (ROAS), click-through rate (TR), and cost per acquisition (CPA) to measure the success of your campaigns.

Can you help with other digital marketing channels, such as social media advertising?

Our primary focus is on Google Ads management and analytics. However, we can discuss your specific needs and recommend additional services or partners if necessary.

What is GA4, and why is it important for my business?

GA4 (Google Analytics 4) is the latest version of Google Analytics, offering improved tracking, attribution, and user privacy features. Migrating to GA4 can enhance your digital marketing strategy by providing more accurate data and insights.

Can you help with remarketing campaigns?

Yes, we can set up and manage remarketing campaigns to re-engage potential customers who have shown interest in your products or services.

Do you offer any guarantees for the results of my Google Ads campaigns?

While we cannot guarantee specific results, our performance -based pricing model ensures that you only pay for actual sales or leads generated by our efforts.

How do you determine the commission percentage for performance-based pricing?

Our standard commission rate is 35% of the revenue we generate for you. This rate may vary depending on the specifics of your business and campaigns.

What if my business has a limited advertising budget?

Our performance-based pricing model is designed to minimize risk and upfront costs, making it a suitable option for businesses with limited advertising budgets.

How do you handle seasonal promotions or special offers?

We can adjust your Google Ads campaigns to accommodate seasonal promotions or special offers, ensuring your ads remain relevant and effective.

How can I provide feedback or request changes to my Google Ads campaigns?

You can contact us anytime to discuss your concerns, provide feedback, or request changes to your campaigns. We value open communication and collaboration to ensure the success of your campaigns.

Technical questions
What is GA4?

GA4, or Google Analytics 4, is the latest version of Google Analytics that combines web and app analytics into a single platform. It provides more advanced insights, better integration with other Google products, and improved privacy features.

What is GTM?

GTM, or Google Tag Manager, is a free tool from Google that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code.

What is Google Ads?

Google Ads is an online advertising platform where businesses can create and manage ad campaigns to display their ads on Google's search results pages, websites, and apps within the Google Display Network.

How do I set up GA4?

To set up GA4, you need to create a new GA4 property in your Google Analytics account, configure data streams, and add the GA4 tracking code to your website or app.

How do I install GTM on my website?

To install GTM, sign up for a Google Tag Manager account, create a new container for your website, and add the GTM container code to your site's HTML code.

How do I create a Google Ads account?

To create a Google Ads account, visit the Google Ads homepage and click "Start now."Follow the prompts to set up your account and create your first campaign.

What is a GA4 event?

An event in GA4 is a user interaction or activity that can be tracked and analyzed, such as a pageview, button click, or form submission.

How do I track events in GA4?

You can track events in GA4 by using the built-in automatic events, configuring recommended events, or creating custom events using the tag.js or the Google Tag Manager.

What is the difference between GA4 and Universal Analytics?

GA4 is the latest version of Google Analytics, with a focus on event-based tracking and integration across platforms. Universal Analytics, the previous version, relies on session-based tracking and has more limited cross-platform capabilities.

How do I link GA4 with Google Ads?

To link GA4 with Google Ads, go to the GA4 Admin section, click on "Data Sharing Settings," and enable the Google Ads linking toggle.

What is the benefit of migrating from Universal Analytics to GA4?

The Google Display Network is a collection of websites and apps that partner with Google to display ads. It allows businesses to reach users across various platforms and target them based on interests, demographics, or remarketing lists.

How do I set up conversion tracking in Google Ads?

Set up conversion tracking in Google Ads by creating a new conversion action, selecting the type of conversion to track, and adding the generated conversion tracking tag to your website or app.

What are GTM triggers and variables?

In GTM, triggers are conditions that, when met, cause a tag to fire. Variables are placeholders for dynamic values that can be used in tags and triggers to provide context or data.

How do I track conversions with GTM?

Track conversions with GTM by creating a new tag for your conversion tracking code, setting up triggers to fire the tag when a conversion occurs, and publishing the changes to your container.

What are Google Ads bidding strategies?

Google Ads bidding strategies are different methods used to determine how much you're willing to pay for each click

How do I choose the right bidding strategy for my Google Ads campaign?

Choose the right bidding strategy by considering your campaign goals, budget, and historical performance data. Common strategies include manual CPC, Target CPA, Target ROAS, and Maximize Conversions.

How do I create remarketing lists in Google Ads?

Create remarketing lists in Google Ads by going to the "Audiences" section in your account, clicking on the plus button, and selecting "Website visitors," "App users," or"Customer list," depending on your remarketing source.

How do I implement remarketing with GTM?

Implement remarketing with GTM by creating a new tag for your remarketing code, setting up triggers to fire the tag based on user behavior, and publishing the changes to your container.

Can I use GA4 and Universal Analytics simultaneously?

Yes, you can use GA4 and Universal Analytics simultaneously by implementing both tracking codes on your website or app. This allows you to compare data and transition smoothly to GA4.

How do I set up ecommerce tracking in GA4?

Set up ecommerce tracking in GA4 by enabling Enhanced Measurement in your GA4 property, configuring the ecommerce settings, and sending ecommerce events using the or Google Tag Manager.

What are UTM parameters and how do I use them?

UTM parameters are tags added to URLs that allow you to track the source, medium, campaign, content, and keyword of traffic in Google Analytics. Use a UTM builder to create custom tracking URLs and add them to your marketing campaigns.

How do I import GA4 conversions into Google Ads?

To import GA4 conversions into Google Ads, go to the "Conversions" section in your Google Ads account, click "Import," and select "Google Analytics (GA4 properties)" as the source.

What is the Data Layer in GTM?

The Data Layer is a JavaScript object that acts as a central repository for structured data on your website or app. It allows GTM to access and use this data for tags, triggers, and variables.

How do I manage multiple websites in Google Analytics?

Manage multiple websites in Google Analytics by creating separate properties for each website under a single account. This allows you to track and analyze data separately for each site.

How do I use Google Ads Keyword Planner?

Use Google Ads Keyword Planner by logging into your Google Ads account, going to the "Tools & Settings" menu, selecting "Keyword Planner," and entering keywords or phrases related to your business to discover new keyword ideas and their search volume.

How do I set up goals in GA4?

Set up goals in GA4 by going to the "All events" section in your GA4 property, selecting the event you want to track as a goal, and clicking "Mark as conversion."

How do I optimize my Google Ads campaign?

Optimize your Google Ads campaign by refining your keyword list, improving ad creatives, adjusting bids, and targeting settings based on performance data.Continuously monitor and analyze your campaign to identify areas for improvement.

How do I migrate from Universal Analytics to GA4? (continued)

Migrate from Universal Analytics to GA4 by setting up a new GA4 property alongside your existing UA property, configuring data streams, and implementing GA4 tracking code on your website or app. Monitor and compare data before fully transitioning to GA4 and discontinuing Universal Analytics.

What are responsive search ads in Google Ads?

Responsive search ads are a type of ad format in Google Ads that automatically combines multiple headlines and descriptions to create ads that adapt to different search queries, devices, and user preferences. This helps to improve ad performance and relevance.

How do I analyze GA4 data in Google Data Studio?

To analyze GA4 data in Google Data Studio, create a new report, click on "Add data," and search for the "Google Analytics 4 (GA4) Connector." Connect it to your GA4 property and start creating visualizations and reports using the available GA4 data dimensions and metrics.